When it comes to web design, sticking with what is easy and straight-forward is mostly the best. While you may wish to Wow your readership with incredibly flashing, spinning graphics, withstand the urge. It has been shown in studies that people sometimes find all that flash and glitz to be irritating and distracting. Having six to 8 frames on a page only causes bewilderment if not done right. Keep it simplistic and try hard not to drive your web visitors silly.
The hottest layout is the 3-column model, because it works well. You may find that many good sites have this layout with categories running down the left and updates, advertising and such like running down the right. While this could appear to be a bit uninteresting, readers like it as it is easy, straight-forward and simple to navigate.
Whitespace is another function of a good layout. Allowing for the reader to have space to rest their eyes is a bonus for most designs. White space is as crucial as the layout itself.
Graphics should be used to improve the layout as elements that add to what’s written on the page. It should be used as an extension of the text and should lend to further lucidity about the subject. Graphics shouldn’t overtake what’s being conveyed ; it should only help to make the content clear.
There’s a standard for fonts that have worked well since prior to the internet started. In print design, paperspapers and mags, the fusion of Serif types for announcements and San-Serif type for text has always worked well.
This does not carry over to the web where Sans-serif fonts are the finest choice because they are more easy to read on the screen. Up until recently monitor resolution hasn’t been that high, and if you use serif type fonts for text, it would blur together making reading more troublesome. If you’re planning on offering a print-friendly page, you must use print design fonts ( i.e. Serif for headlines and Sans-serif for text ).
The second thing to remember about using fonts is to limit the number of fonts you put on one page. Keep it simple – 2, perhaps 3 fonts at most. Good website design is straightforward to read. You may use some decorative type font, but it’ll take away from the message you are trying to convey. Standard font families are best, and even with the new high-spec monitors, you need to stick with Sans-serif fonts if possible.
In site design, the most well liked fonts include Geneva, Arial, Verdana and Helvetica. They are easy to read, Sans-serif and great for all web site designs.